Belinda is a highly professional and productive operator who's passion for sport and breadth of knowledge is close to unparalleled! Bels lives and breaths sport and has significantly impressive credentials across sponsorship/partnerships, content strategy & execution, social media management and creative/design.
During my time working with Bels at Tabcorp, she led a very deliberate strategic shift in the positioning of our Sports content, capitalising and maximising engagement alongside key events like the FIFA Women's World Cup, Gather Round (AFL), Magic Round (NRL) and Superbowl LVIII. Belinda has vast experience in negotiating and delivering sports partnerships; from client side as well as club / rights holder side.
CHRIS RAIMONDIGENERAL MANAGER Bels has the energy of a thousand burning suns, and more. Having worked with her in a number of roles, both at in my capacity at Fox Sports and GroupM, I've had the privilege of being on both sides of the table when it comes to complex negotiations. She's by far one of the greatest operators I've seen, and would describe her only as the immortal and tenacious love child of Claire Underwood (House of Cards) and Spencer Strasmore (Ballers). I've learned a great deal from Bels, both personally and professionally, and I would guarantee (or challenge) you to speak to any senior executive in the media industry who's dealt with her, would share my views. You have a safe pair of hands in Bels, someone who not only learns quickly, is pragmatic and boasts an astute commercial mindset - but also is considerably well liked by those within the businesses she represents and her clients.
DEBS MAJUMDARBOARD DIRECTOR Bels is a dream to work with. She took my lofty ambitions of partnering my brand with one of the biggest sporting brands in the country from my wish list to my career highlight list. She’s fun, kind, super smart and strategic and will work with you to take your lofty visions until they’re a reality.
AMY HOPKINSHEAD OF MARKETING In my role as (NRL/NRLW TAB ambassador) March 2023-present, I have found
Belinda's knowledge, passion and expertise of the NRL and NRLW to be second to none. I have personally witnessed herunique ability to relate, manage and recognise the needs of players and media talent within the sporting community, resulting in the development of strong relationships built on trust, professionalism and mutual respect.
Bels brings out the best in people!
TARSHA GALE Belinda exemplifies professionalism within her field, possessing comprehensive knowledge of all sports and demonstrating passion and dedication for any position within the sporting realm.
It is always a pleasure collaborating with her at both the NRL and the TAB and we can’t wait to engage in further innovative campaigns together.
Nathan Hopkins
Phresh Creative
We've been partnering with Bels for more than five years now, cherishing our collaboration with sports icons worldwide. Whether it's working with a local NRL player or conducting a brief interview like the 45-second one with Michael Buble, we've experienced it all. Excited to continue our journey together! One of the greats
Stef Puskar
Producer/Director
Stef PuskarNathan Hopkins As a production company working heavily in the sporting space, we’ve had the pleasure of working with Belinda McNulty across multiple sporting codes and organisations. She’s a refreshing voice on the client side, always using her relationship with clubs and athletes to discover unexpected stories. Aside from her obvious passion for women’s sport, her genuine enthusiasm for sport generally makes every campaign a fun one.
Sarah NeilHustle Media